{"id":2163,"date":"2021-03-06T23:49:28","date_gmt":"2021-03-07T04:49:28","guid":{"rendered":"https:\/\/truxgoservers.com\/blog\/?p=2163"},"modified":"2021-03-06T23:59:08","modified_gmt":"2021-03-07T04:59:08","slug":"what-it-is-a-negative-seo-attack","status":"publish","type":"post","link":"https:\/\/truxgoservers.com\/blog\/what-it-is-a-negative-seo-attack\/","title":{"rendered":"What is a Negative SEO Attack"},"content":{"rendered":"\n

The threat of negative SEO is remote but overwhelming. Negative SEO is a set of activities aimed at lowering a competitor’s ranking in search results. These activities are usually off the page but in some cases, they can also involve hacking the site and modifying its content.<\/p>\n\n\n\n

Negative SEO is not the most likely explanation for a sudden ranking drop. Before deciding that someone may be deliberately damaging your ranking, consider the most common reasons for ranking drops.<\/p>\n\n\n\n

There are different forms of negative SEO which companies should be aware of such as:<\/p>\n\n\n\n

\u25b8Heavy Spam<\/em><\/strong><\/p>\n\n\n\n

One or two spam links may not affect a site’s ranking. This is why negative SEO attacks generally involve building links from a group of interconnected sites or link farms. Typically, most of these links use the same anchor text. These exact match anchors may have nothing to do with the attacked site; Or they can include a niche keyword to make the site link profile look like the owner is tampering with it.<\/p>\n\n\n\n

\u25b8Hacking a website<\/em><\/strong><\/p>\n\n\n\n

It is an effective tactic. And very expensive. As you can see below, by hacking a website, the attacker can undermine its SEO performance as desired. If the type of hack results in loss of visibility in search engines, then it can be classified as a negative SEO attack.<\/p>\n\n\n\n

\u25b8False negative reviews on a website<\/em><\/strong><\/p>\n\n\n\n

This tactic can work to ruin the reputation of a website (or brand), therefore, it can cause traffic drops due to these false publications since they speak badly of your content even if they have not or seen it.<\/p>\n\n\n\n

\u25b8Forced drag<\/em><\/strong><\/p>\n\n\n\n

There are examples of desperate site owners trying to block a competitor’s site by dragging it hard and causing a heavy load on the server. If the Googlebot is unable to access your site multiple times in a row, it may be declassified.<\/p>\n\n\n\n

If you are the owner of a site you should take this article into account because if you have a loss of reputation this may be one of the reasons and it is best to take stockings before it is too late.<\/p>\n\n\n\n

Check also:
What we understand about SEO Poisoning<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The threat of negative SEO is remote but overwhelming. Negative SEO is a set of activities aimed at lowering a competitor’s ranking in search results. These activities are usually off the page but in some cases, they can also involve hacking the site and modifying its content. 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