Electronic commerce is the exchange of products or services using computer networks, specifically the Internet. A term that is used synonymously when talking about eCommerce is e-Business. Although the latter is broader and in fact encompasses other terms such as: e-payment, e-logistics, front-and-back-office and many more. But going back to eCommerce, this sector has ramifications and uses technologies such as mCommerce, which refers to online shopping via mobile devices, fintech, supply chain management, digital marketing, transaction processing, electronic data exchange, management of inventory systems and data collection systems.
ECommerce can be done through a variety of applications: email, catalogs and shopping carts, electronic data interchange (EDI), data transfer protocol (FTP) and web services, in fact as technology evolves business Online must meet different types of needs depending on where the income comes from or the channel where the exchange between seller and consumer takes place.
Some of the different eCommerce models are:
▸Online store: These have the same characteristics of physical stores, but adapted for the internet.
▸Affiliate ECommerce: In this case, the closing and sale of the product is not made directly with the producer, but refers to another store to which a commission is paid to make up the sale. It works with a publication on your portal that when someone is interested in acquiring it is redirected to a page of another provider. A very popular model because it does not require investment, or inventory, nor do they have to offer guarantees.
▸Marketplace: It is a type of “Store of stores” in which a large platform houses online space for various sellers to offer their products, and the great example is Amazon.
▸Subscription Ecommerce: A business model with automation where a customer pays to subscribe to digital content or products and services with recurring purchase frequency. This allows you to receive income in advance; as well as schedule sales periodically.
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